Building a brand from the ground up. From logo design to website development, platform integration, social media and ongoing reporting and analysis, we’ve been involved in the Blue Eucy journey from day one.
Agility Digital was fortunate to be involved in this awesome product from the very beginning and had a hand in every aspect of the brand development.
We started our Blue Eucy journey with a workshop where we uncovered the vision for the brand, defined the core purpose of the future website and analysed other websites to determine how we wanted the Blue Eucy site to look, feel and respond to users. We discussed brand tone, voice and style and started to map out some ideas for a logo. The brief was to promote the aspirational nature of the Blue Eucy brand – by focusing on simplicity and authenticity of the product.
The next step was the create an SEO optimised website that respected the customer journey and provided exceptional user experience. We also incorporated a range of functionality by integrating software such as WooCommerce, MailChimp and ShipStation, simplifying the logistics of product handling for the Blue Eucy team.
Agility set up a marketing strategy for Blue Eucy and created social media accounts across Facebook and Instagram to promote the brand and build relationships with followers. We also created MailChimp eDM’s to announce product launch, new season harvest and communicate other news to subscribers. Google Business Tools (Analytics, Search Console, My Business, Google Ads) were implemented to monitor, analyse and assess marketing efforts.
Agility will continue to be involved in the success of Blue Eucy through ongoing social media management, reporting and analysis of marketing campaigns, and technical support and training.