Working with the Etica team over a series of digital marketing workshops, we defined their technical requirements, website objectives and design elements. We also helped to identify their core buyer personas and devised an inbound marketing strategy to attract and engage these specific customer types.

The Etica website funnels users to the service they are looking for, provides helpful advice to prospective leads through a combination of free and gated content, and encourages users to book a free consultation with the team via a calendar. The process which Etica use to support their clients is highlighted throughout the website as being a unique point of difference and selling point for the business.

Agility devised a marketing strategy for Etica and created social media accounts across Facebook and Linkedin to build relationships and position Etica as a thought leader and authority on the Melbourne property market. Google Business Tools were implemented to monitor, analyse and assess marketing efforts.