6sense harnesses AI-driven market intent data to help businesses identify and engage with buyers who are actively searching for their products or services, often before they even reach out. By continuously monitoring online behavior—such as web searches, content consumption, and research patterns—6sense detects early buying signals across the internet. Using AI and predictive analytics, it analyses this vast amount of data to determine which businesses are showing intent and how close they are to making a purchase decision.

One of 6sense’s most powerful capabilities is its ability to de-anonymise online activity, connecting intent signals to real companies and key decision-makers. This allows sales and marketing teams to prioritise high-intent leads rather than wasting time on cold outreach. Integrated seamlessly with CRM and marketing automation platforms, 6sense enables highly personalised engagement, delivering targeted messaging based on a prospect’s research interests and stage in the buying journey. As new data flows in, the system continuously refines its predictions, ensuring businesses always have real-time insights to engage with the right prospects at the right moment. By eliminating guesswork, reducing sales cycles, and improving conversion rates, 6sense transforms intent data into a powerful competitive advantage.